There are so many companies these days doing exactly what you are doing, selling the same product or service to the same market and all clamouring for more customers to buy things from them.
So, how do you stand out?
How can you take the thing that makes your business unique and shout about it to potential customers?
How do you let these customers know exactly where to go when they are ready to buy?
There are some great examples of how certain notable companies take what is unique about them and use it to increase awareness of their brand and products and ultimately increase sales and profits.