Here at Yellow Mountain we love challenger brands, businesses that look at problems in new ways, just like we do.
Corporate catering services isn’t the first place you would look for companies who are breaking the mould, however, we have found a fantastic example of a small Irish company doing something new and exciting in the world of workplace catering.
Urban Picnic offer catering services to the Irish corporate market and claim Facebook, Twitter, LinkedIn, AirBnB and countless others among their growing client base. So, how do they do it?
In our view it’s about the 5 key things that every start up should have.
1/ A great brand promise, their one is “fresh food in a healthy way”
2/ Look at an existing service and think, ‘how can we do this differently?’
3/ Be passionate about what you do
4/ Find companies in your target market that are doing something different too, they are more likely to buy products and services from a kindred spirit
5/ Be authentic, don’t try to be someone or something you’re not. Customers are smart and will find you out.
If you want to find out more about marketing your business to other like-minded businesses just pick up the phone and call us on 01- 6978285 for your free consultation today.